Best Tradeshow Giveaways

Archive for the ‘About Trade Show Giveaways’ Category

Have you ever tried to walk around an exhibit floor, picking up brochures and promotional
items without a bag to carry it all in? It’s impossible, right? On the flip side, if you’re a marketer and you’ve seen your prospects walk around the exhibit floor carrying your competitor’s canvas totes, you’re already losing valuable business.

Promotional tote bags are a great way to brand your company and stand out among all the other exhibitors at the show. Each attendee will require a bag to carry around all their literature and toys. So why not carry around a promotional tote bag with your company name and logo?

Much like trade show shirts, imprinted tote bags continue to market your company brand long after the exhibit hall has closed. Think of how many people carry custom tote bags to the beach or the park. Each time someone decides to carry your tote bag in public your company awareness increases. In turn, your marketing dollars are more wisely spent.

Spend Your Budget Wisely
Trade show participation is not cheap. You need to purchase giveaways in order to keep up with your competitors. Don’t spend additional money on items that no one wants, or things that will be tossed in the trash at the end of the show. Long lasting custom tote bags are attention getters, and effective ways to spend your marketing budget.

Custom lanyards are perhaps the most signature giveaway for trade shows. As an attendee, a good lanyard is almost as important as the content provided in the sessions of
a conference. Without badge holders, attendees are forced to pin badges on their shirts, leaving nasty, permanent holes.

Lanyards enable attendees to hang their conference badge around their necks, allowing
easy access for security personnel as well as lead retrieval equipment. If you’ve ever attended a conference you know how menacing exhibitors can be when trying to scan your ID badges. Not only do promotional lanyards serve a functional use for attendees, but exhibitors can brand their company and image on them, making each attendee a walking advertisement.

Custom lanyards are perfect trade show giveaways. By embroidering your company name
and logo on the neck strap, each person that wears a badge is helping you market your company. Relatively inexpensive, a lanyard is a wise choice for a trade show giveaway.

While a lanyard does an exceptional job of promoting your company during the conference,
most people will throw their name badge out after the show. If you are looking for something with a more staying power, you may want to consider another promotional
item. While lanyards are a necessary tool used in all trade shows, they are not necessarily the best choice for long term marketing efforts.

Trade show giveaways such as customer gifts can be a wise investment or a waste of money. Before you make the decision to purchase promotional items, you need to define a few key factors. Why do you need a giveaway? How much are you willing to spend? What are the benefits you hope to achieve with this item?

All these questions are crucial to finding the right trade show giveaways. If you need a little help getting attendees to your booth, trade show promotions might be the right answer. Do not rely on the giveaway to do your selling for you. Its purpose is to attract an audience; the rest is up to you.

Do you have a budget for your event supplies? With such an array of items to choose from you can spend less than a dollar on effective event promotions. If something a little more upscale is more your taste, you can purchase a stainless steel coffee mug for under ten dollars.

Create a Buzz
The key to great trade show giveaways is uniqueness. Everyone has flashing rubber balls and ball point pens. If your giveaway is being offered in several other exhibits, what is going to make the attendees visit your booth? By selecting something different, your giveaway will create a buzz and drive attendees to look for your booth.