Best Tradeshow Giveaways

Archive for the ‘Trade Show Giveaway Tips’ Category

Trade shows are an incredibly effective way for upstart companies to showcase their goods and services, and portable exhibits can help set you apart from the pack. If you’re just getting started in trade shows there are some important things you should know. Every show is different, so if you’ll be attending more than one make sure to do your homework. Know exactly how much space you’ll be getting and design your display accordingly.

Trade shows will vary from place to place. Some will encourage you to set up trade show booths and others simply don’t have the space. I recommend having two or three alternate set-ups ready to go so that you’re never caught off guard. Portable exhibits give you the flexibility you need.

A good portable display will come in a case that also doubles as a podium or table. On this table you can present promotional materials, giveaways and anything you can think of to keep your company in peoples minds. You don’t have to spend a fortune in order to do this. Some good examples of cheap and effective giveaways include, pens, pencils, magnets, business cards and brochures.

Popup trade show displays and portable exhibits are becoming the norm at trade shows. You simply can’t compete without something attractive and eye-catching to introduce you to the public. Be sure that you have your company logo strongly represented in your design. In doing this, I suggest that you follow the rule of “less is more,” and always try to be subtle rather than overbearing.

The edge you’ve been looking for at the tradeshows and expos you’ve been attending can be gained through the simple beauty of pop up displays. Pop up displays are light weight and easy to set up. It’s a simple four step process from start to finish, usually completed in under twenty minutes. The attention that your booth will garner for your business will astonish and amaze you.

Most buyers only have a limited amount of time to spend looking at products and services at a trade show. If they aren’t impressed right away they’ll probably move on. Your trade show booth display is your chance to reel them in and keep them hooked. Bright colors and attractive graphics make all the difference.

Pop up technology means no more bulky displays that are murder to transport and set up. The carrying case conveniently doubles as a podium from which your sales people will make their pitch. The entire set up is compact, attractive and professional looking. In today’s competitive market, it can make all the difference in your bottom line.

Take a look around at the tradeshow display booths at the next convention you attend.
Chances are you’ll see that pop up displays are gaining popularity for the way they look and the relatively low cost investment they represent. Consider changing your display to a great looking pop-up. Your traffic will increase dramatically and your business will thrive as a result.

If you’ve ever had to set up trade show displays, you know how frustrating it can be. You also know how much work it can be! Especially with the more elaborate displays, you can be facing three to six hours of set up time.

Usually, trade shows don’t give you a whole lot of time to set up your displays. I remember time and time again rushing to set up some of my most sophisticated trade show displays and then having to run to a bathroom and change into my suit. There was so little time that I often wouldn’t get to eat before having to stand and talk to attendees about my company.

Trade show displays, as we know, are so essential to your business. Having audience
friendly, attention-getting displays are key to “luring” people over to you. I personally was great at identifying the best colors and equipment to use and I knew when to use furniture and when small was the best thing.

One of my hesitations in hiring an outside company to design and set up my trade show displays was the fear that they’d get it all wrong. Let’s face it, if you’re in my line of work, there’s a decent chance that you are a control freak. Luckily, the trade show rentals I had were amazing at design and compatibility for what I needed. They really smoothed the entire process and allowed me to focus on possible customers.

Sometimes people wonder what kinds of trade show products go with certain displays. In fact, early on in my career, I grew jealous of other exhibitors because of the trade show products they had. I hadn’t gotten to the point where I realized that even if your company’s product doesn’t seem to justify certain trade show displays, you can make those displays work for you.

Just like kids in a toy store, people who have to attend these trade show exhibits for work are looking for any piece of fun. Grown-ups will run to your site, even if it doesn’t apply to them, just to watch what’s on the TV in your trade show booth or what they can use the computers for.

Other trade show products I use are furniture because you can’t underestimate the length of time some people are at these trade shows. At some trade show exhibits where I know I’ll be getting a lot of interested buyers, I’ll go a little further and have coffee and some snacks brought it. These things bring the buyers to me, the nice, comfortable trade show displays keep people listening to me.

Whatever city you’re in, your trade show booths will change. Yeah, I didn’t think about that either. I did figure this out on my own, that the skimpy bikini girls didn’t work in conservative towns and that the retirement-guided presentations didn’t work for spring break places. You should always take into account the character of the city you’re in before putting your display together.

If you’ve been working the trade show exhibits for a while without hiring someone to help with trade show displays, you probably have a stock trade show booth or display you’ve been using for a while. Guess what? People are tired of it. If you go to the same city twice (which you probably will) everyone has already seen your booth and won’t stop by again.

This is why I encourage you to update your trade show booth with the help of consultants and designers. The best trade show exhibit booths are original. People come over to your trade show booth if they are intrigued by the design or lighting. Not everyone comes over because of your product – especially if they have no idea what your product is until they are at your booth.

Think about it. Most people at these trade show exhibits wander around aimlessly. Think of going shopping – you probably don’t stop at every rack or every section of the store unless something catches your eye. The same is true for your trade show booth. Give people a reason to come to you and, more importantly, give them a reason to stay.

Your trade show booth is like a calling card. Change it up a little and people will get used to the fact that, every time they see you, something is a little different. You’ll create a sort of following just by making people expect that you’ll have a new design or different furniture or a football game on. The nice thing about trade show rentals is that using the same company means they have a record of what they’ve done for you and they’ll adjust your trade show booth accordingly.

In all of my years I have been able to store my memories of a lot of exhibit booths. The best trade show exhibit booths are tucked away in my mind because of many reasons. These exhibit booths were often visually stimulating and could call someone to them from across a room.

This is the key to the best trade show exhibit booths. In a giant hall or convention center, your trade show booth has to attract people that can only see the top of your display. I remember coming into a trade show exhibit in some city and being quite tired because I had been on a plane most of the night before, yet being awakened by a trade show booth many hundreds of feet from the entrance of the hall.

The futuristic design caught my eye as did the lighting of the trade show display. I was almost drawn to the trade show booth like there was some force behind it. There was, but it wasn’t anything crazy. The design of the booth made you have to walk over to it.

This, like any other thing I’d classify as the best trade show exhibit booths, had a very specific “bait.” The design told you nothing about the product. The design, however, was so artistic that people came to the display booth because of the look. Once they were there, the other trade show products made people want to stay.

There are many important trade show parts one should consider before display day. I’ve been around the block when it comes to trade show parts, and I know a thing or two about them. By far, the best trade show part is the booth–there is definitely an exhibit booth focus.

The little pieces are what make a catchy display so dynamic–we’re talking advanced
ergonomics here. It’s not wise to try and make your own booth–wire and cork might make an okay booth, but it won’t catch anyone’s eye. I prefer to select from a large variety of trade show booths for rent when making my decision.

When you have a bit of free time at your next trade show, take some time to walk the floor. You’ll begin to see the subtle nuances that make a dynamic booth so eye-catching. Color is part of it, but so is contrast. Your overall theme should be appealing to a broad audience as well.

That’s what I have to say about trade show parts–the whole is definitely greater than the sum. Once you’ve found a great resource, you’ll see how different trade show parts make all of the difference. Having a consistent source for rentals can save you some severe headaches–especially when you have a last minute problem that needs to be solved. I’ve used a quality Internet site to handle all of my trade show parts needs for many years.

When people ask me where to find trade show exhibits, they mean one of two things.
Either they are looking to attend trade show exhibits either as buyers or exhibitors and want to know where to go or they are looking for the actual displays and don’t know where to go. Usually, I can be of more help with the latter, so that’s what I’ll focus on.

Finding trade show exhibit booths for rent isn’t that hard. There are a lot of companies out there looking for business, you just have to judge how good they are. Finding more elaborate designs for trade show exhibits that still work for you can be a little harder, although there are some great companies out there.

If you want to find trade show exhibits that are the whole package, like my Jacksonville
trade show displays with football and food, you want to go with a company that has some experience, especially in the area you’re looking to exhibit. The company I went with in Florida had offices all over which made it easy to continue working with them. They shared my past trade show displays with each other, all hoping to continually design trade show exhibits that would surprise and entice people.

Your trade show booth should keep people interested. I even like to make it a point to get people’s information when they stop by and send them an invite to my trade show displays when I’m back. I tell them what I’ll be offering, be it football on a Sunday or espresso on an early morning so people will find my trade show exhibits expecting something from me. I was surprised at how well this worked – I even had a bit of a fan club going at times. People would try to figure out what was different if the changes were subtle; there’s nothing like interactive trade show exhibits to get people interested.

Promotional travel mugs continue to be one of the most popular corporate gifts. With Americans drinking billions of gallons of coffee each year, it’s no wonder companies want to cash in on such a high-traffic item. These high-end items are perfect for tradeshows, thank you gifts and holiday presents.

If you’re willing to spend upwards of five dollars per mug, one of the best options you can buy is a stainless steel travel mug. These silver mugs can be engraved or screened with your corporate logo. Simply imagine your recipients driving to work with this mug and toting it into their office where it will sit for the entire work day.

It’s hard to place a dollar amount on that kind of exposure. To compare, a five dollar mug has the potential of initiating a deal worth thousands of dollars. When crafting your marketing budget for promotional travel mugs, keep in mind the earning potential each has.

Promotional Travel Mugs on the Web
Forget about sifting through thousands of pages and hundreds of catalogs. You can surf the web and find the right promotional gifs for your company. With enhanced features you can even see a pre-production proof of your mug before the order is complete. Generating leads and building your business can be a lot easier with a little promotional help.

Everyone knows that golf is a big hit with most male conference attendees. If you are exhibiting at a conference whose target audience is predominantly male, promotional
golf items might be your ticket to a successful event. Golf is a great ice breaker and conversation starter among exhibitors and attendees.

Whether you are considering golf balls, tees or even towels, there are many factors important to choosing the right promotional item. Promotional items such as tees are an inexpensive way of attracting attendees to your booth. If you are looking for something a little more substantial, golf balls can be branded to reflect your company name.

Promotional golf items are a good media for introducing your company to prospects. Many business deals originate or close on the golf course. Placing your logo and corporate message on a ball or a towel is a subtle way of generating an interest in your company.

Think Before You Buy
Is the event you are attending in the dead of winter? You want to try to schedule your promotional golf items around the season in which they will be used. A golf towel is a great gift when the weather warms up. If you hand out these towels during the winter months, chances are they won’t last until the following season. They will either be misplaced or thrown out before your message can ever take effect.

A corporate golf event is a great place to give away your promotional items. If you are hosting a golf tournament, make sure the prizes have your company’s logo on them. Golf tournament giveaways and golf tournament prizes are great places to get your business’s name out there.