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You should always take into account
the character of the city you're in before putting your display
together.
Sometimes people wonder what kinds of trade show products go with
certain displays. In fact, early on in my career, I grew jealous of
other exhibitors because of the trade show products they had. I hadn't
gotten to the point where I realized that even if your company's product
doesn't seem to justify certain trade show displays, you can make those
displays work for you.
Just like kids in a toy store, people who have to attend these trade
show exhibits for work are looking for any piece of fun. Grown-ups will
run to your site, even if it doesn't apply to them, just to watch what's
on the TV in your trade show booth or what they can use the computers
for.
Other trade show products I use are furniture because you can't
underestimate the length of time some people are at these trade shows.
At some trade show exhibits where I know I'll be getting a lot of
interested buyers, I'll go a little further and have coffee and some
snacks brought it. These things bring the buyers to me, the nice,
comfortable trade show displays keep people listening to me.
Whatever city you're in, your trade show booths will change. Yeah, I
didn't think about that either. I did figure this out on my own, that
the skimpy bikini girls didn't work in conservative towns and that the
retirement-guided presentations didn't work for spring break places. You
should always take into account the character of the city you're in
before putting your display together.
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